Social media video ads are a great way to get traffic to your website, build brand awareness, promote a new product, and even engage in conversations with your target audience. Considering the widespread social media adoption, these type of videos are not only engaging, but also easier for people to consume. They are short, eye-catching and accessible. With advanced targeting options and capabilities, you can be sure to reach your ideal audience through this form of advertising. This is why you can’t afford to neglect social media video marketing for your business.