Video brand story is a marketing tactic that uses the naturally engaging video format to tell a story about a brand, company or product. This type of video, also sometimes called company overview videos, offers an effective and creative way to communicate an overview of a company’s goals, culture, and product offering. Most importantly, it is a strategy that have been used by companies with the help of videos to showcase the inspiring story behind their business, how they reached success and inspire their clients and employees.