A common trend today in online video is the use of Explainer Videos, also known as Infographic videos. These types of short videos are often seen on the landing pages of your company website so that it’s the first thing a visitors see when they come to your site. Many companies use an Explainer Video to explain the benefits of their products and how their service works. They can be about one small aspect of your company or about your business as a whole. They can explain a new service or the story timeline of your brand. Explainer videos can be very powerful when done correctly. In just a couple of minutes, you can effectively introduce your product or service in a simple, easy-to-follow way.
With the growing number of businesses and startups, it is very hard to flourish as something new in the market. Irrespective of your belief or passion, there are chances that your idea may fail. The real question being, were you visible enough? Were people aware of your business? Did your message reach your potential customers?
it’s evident that companies are fast integrating videos in their marketing campaigns and various other touch-points. We advise you to be different and unique by creating your messaging through the marketing videos in order to boost your business.
A promotional video is a business video with the intent to promote your products and services to customers and prospects. A good promo video seeks to bring the conversation to a more personal level without making the sales aspect so overt.
Promotional videos are some of the most creative, humorous and emotional pieces of visual storytelling out today. A video that goes viral can grant global exposure for a brand or product.
A product video is an explainer video that effectively demonstrates the benefits of a product. People are more likely to retain information about a product or brand received through video because the information is presented through audio and visual channels.
We use the word “product” to describe the goods or service that makes money for your company. It can be something tangible (lamp, headphones, t-shirt, tech gadgets, toys) or it can be something intangible (service, platform, website, app). No matter what kind of product you create, it needs to be sold! This is where a product video comes into the picture. It allows you to perfectly present your product and message to your target demographic for sales, marketing, or promotional purposes.
The rise of digital video does not mean death to TV ads. In fact, combining the two can help ad recall. Even with internet and social media advertising growing massively, TV ads are still impressive and engaging. Studies indicate that TV advertising has a stronger immediate impact on the recipient than other social medias one. Plus, certain TV ad formats offer clear advantages, such as restrictions on skipping through or fast-forwarding. So customers would be more engaged to your brand and product.
Social media video ads are a great way to get traffic to your website, build brand awareness, promote a new product, and even engage in conversations with your target audience. Considering the widespread social media adoption, these type of videos are not only engaging, but also easier for people to consume. They are short, eye-catching and accessible. With advanced targeting options and capabilities, you can be sure to reach your ideal audience through this form of advertising. This is why you can’t afford to neglect social media video marketing for your business.
The great thing about Case Study and testimonial videos, is that your clients are selling your business for you. People influence people, and they are more likely to believe a happy customer than a business bragging about how great they are. This is why review sites such as Feefo, Trip Advisor and even Facebook comments are incredibly important to many businesses success. This is what make Case Studies and Testimonials so valuable. Your customer is explaining to a potential customer their experience with your business, giving them extra confidence when it comes to purchasing from you.
With compelling testimonial videos, you can show the successful experience of your past clients, and encourage the new leads to take a step forward and make a purchase.
As a medium, training video production services designed to simplify complex concepts and educate your audience using creative writing and engaging visuals, no-matter your subject. Plus, Video is inherently more engaging than text-only methods. By Making an instructional video on how to use your product or train employees on how to perform at their level best on the job, you can make an impression on customers and an even longer impression for companies. This type of videos can also drive traffic to your website, improve google search result, take burden off your tech or customer support team, improve your customer satisfaction and above all grow your business.
Capturing event videos gives you the ability to significantly increase long-term results. Event videos can be used to impress future event sponsors, successfully promote your next event and run social media campaigns. An efficient event video with clear strategies and transparent process will ensure that you hit your goals, maximize your budget and deliver the best product possible. There are some common types of events videos such as:
Award Ceremony Videos, Conference Videos, Publicity Event Videos, Launch Party Videos and Meeting Video Production.
Creating compelling animations, motion graphics and explainer videos can communicate complex messages effortlessly, tell your story in the most engaging and effective way possible, and helping you to achieve your goals. animated videos that will inspire your target audience and help your business. Animation can make us nostalgic which is one the most powerful emotion. According to studies, nostalgia has the power to filter out all the negative emotions and fight depression. This is why we tend to use nostalgia in marketing by making animated videos which could make an impressive impact on your customers and consequently your business.
Video brand story is a marketing tactic that uses the naturally engaging video format to tell a story about a brand, company or product. This type of video, also sometimes called company overview videos, offers an effective and creative way to communicate an overview of a company’s goals, culture, and product offering. Most importantly, it is a strategy that have been used by companies with the help of videos to showcase the inspiring story behind their business, how they reached success and inspire their clients and employees.
As you build your personal brand, creating a video content for your profile is a must. Video marketing is no longer limited to corporate branding for business owners or professional marketers, but also for personal brands. A personal video is a short video with a duration of 1 to 3 minutes that gives an overview of your personal brand. It introduces who you are, what you do, the audience you’re targeting, and how you can add value to their organization The most important thing to remember is that the content that you give out and how you put it out must be relevant to the target audience. With a short personal video, you have facial expression and tone that can help humanize your product or company and build a genuine connection. This is where using new technologies in a business like personal video are crashing on to the scene with impressive results.
Technically, a Corporate Video refers to any type of non-advertisement based video content objectively created for or initiated by a brand, business, company, corporation, or organization. Currently, most corporate video content is hosted online and is published on the company’s website page. Further, its circulated through social media or email marketing. A corporate video focuses on your company, your culture and your employees as a whole (rather than specific product or services). It is also sometimes referred to as a “recruiting video.” In fact, corporate Videos remind people that your company is run by people who share similar values and beliefs.
The business website is an official site of a company, which Creating such a website is the optimal solution for all companies that want to become leaders in their field of business. Every potential customer you encounter will just assume that if they Google your business looking for more information, they’ll find a website. And if they don’t, it makes the business look less professional or legitimate. As a rule, Corporate colors and fonts are widely used in a business website design. Plus, having attention-grabbing Home Page, a business website provides all the details a customer needs include hours of operation, contact details, location details with a map, reviews page and other relevant details. It can even provide the ability to book services or place orders online that makes your customer feeling more convenience.
An eCommerce website is a website people can directly buy products from. These types of websites contain components like product pages with buttons that either leads directly to the checkout page to process the payment, or items can be placed in a virtual shopping cart. Customers can buy right from the product page with one-tap checkout in their preferred payment method. Whether you’re about to create a brand new e-commerce site or you’ve been thinking about redesigning your current site, you have to know attractive and cool website designs have always played a key role in a successful online sales and marketing strategy. That’s because beautiful design and an excellent color palette can increase the perceived value of your products.
A blog is a piece of written content that is published on a web page or site. The main purpose of blogs is to convey information in a way that is more informal or conversational than other long-form written content. Blog websites are updated with new information on an ongoing basis. They normally consist of a collection of posts. Posts may be short, informal, controversial, or more professional. While a traditional website page provides information for the visitor and encourages them to take a specific action, blog content provides the option for readers to comment and ask questions on individual posts. So blogs could be more engaging with visitors and customers than traditional websites.
A landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign and designed with a single objective in mind, known as a Call to Action or CTA. On a typical homepage, you can find at least 10 links. There's often a navigational menu at the top, links in the footer, and many in the page’s content. But on a well-optimized landing page, you'll usually find fewer links, and sometimes only one—the link that allows your users to convert. The landing page itself is home to the form that a visitor fills out in order to access the offer. Its only purpose is to explain the benefits of a given offer and encourage visitors to convert into leads. Once the form is submitted, a visitor should be redirected to a “thank you” page.
Brochure websites are a simplified form of business websites specially for businesses that know they need an online presence, but don’t want to invest a lot into. Brochure websites are like digital business cards, mainly used by small businesses and/or newly established businesses. These types of websites are used to advertise services, and to display contact information, maybe a few photos with just a few pages. In fact, they have the same role as printed brochures have: Showing the products or services in a simple but attractive form in order to draw customers attention.
A portfolio site is an ideal website to create if you want to be able to direct potential employers or clients to examples of your work so you can get hired quickly. These type of websites display images of your projects or art in a photo gallery. If you want to show potential clients the quality of the work you provide, you can use a portfolio website to collect some of the best samples of past work you’ve done. A “contact” or “hire me” page is often also included so there’s an easy way to get in touch with you about potential work.
When you are looking for a job, the more information you can give your employer about yourself, the better your chances of landing the job. This type of website is a great platform for small business owners or entrepreneurs. A personal web page can tell your employer exactly who you are. The defining characteristic of a personal website is the title, which is the person the site is about. Besides, personal websites serve as a kind of virtual CVs for their owners. With your personal site, you can take someone straight to your business and show why it’s so engaging and what sets your work apart. Your personal homepage can also act as a digital portfolio of your online work and identity.
More than half of the people around the world now use some form of social media. For businesses, this means it’s possible to reach nearly any type of consumer on these platforms. There are tons of social websites, apps, and platforms available, all with different features and niches. So each business must create its own social media mix aimed at its target customers.
These types of webpages allow you to maximize your brand reach on social media, engage with the right people, and achieve your social media goals.
If you are an online publisher looking to build your magazine into a business, you need to invest in good web magazine and news design. One of the most important trends in web magazine design is to combine large, high-resolution images with designer fonts. Ideally, the expert publishers making big statements with eye-catching visuals. Large header designs stand out, and they stop readers in their tracks as they scroll through websites on their smartphones, tablets, and desktop computers. Plus, this is quite beneficial to mobile users as they are able to read news anytime, anywhere!
An Entertainment website is an online brand or website that focuses on producing high quality entertainment content for it’s users. Most of these websites do aim to make money like business and e-commerce websites do, but usually through the advertisements that show up on the page rather than through selling specific products or services. Since The internet has changed the way entertainment is consumed, people are moving away from the television set, to their smartphones. So right now, there’s not only enough space for you to build a notable entertainment brand online, you can also build an entertainment brand that will provide a very unique content for a unique audience.
With the advent of broadband internet connections, multiple streaming providers have come onto the market in the last couple of years.The use of streaming online video and web television by consumers has seen a dramatic increase ever since the launch of online video platforms such as YouTube and Netflix. Not only will these sites provide ways to stream Movies, but also TV Shows and Documentaries as well. The rise of internet TV has resulted in cable companies losing customers to a new kind of customer called "cord cutters". Whether you like to watch at home or on the go, these websites will give you access to stream content for almost any device.
With a stable internet connection and a smart device at hand, you can easily and quickly access various platforms and fulfill your free time with some nice movies or music.
If you have an idea to expand your business but don’t want to take out a loan from a traditional bank, crowdfunding may be the ideal solution. Crowdfunding is a popular technique for raising capital that involves accumulating donations in order to pay for business expenses. Businesses crowdfund projects by using social media or websites dedicated to crowdfunding. Crowdfunding relies on word-of-mouth attention and advertising in order to reach a large audience, with the goal of getting funding from potential customers before you have a product or service ready to offer.
More people are looking to cyberspace to provide them with answers to common issues and problems that they face in life. Also, they are looking for an education website that can give them helpful information about the improvement of their lives. Considering the fact that The internet offers a world of potential for educational institutions, it gives schools, colleges and universities the opportunity to promote themselves and attract the attention of potential students. One advantage of posting educational materials on the web is that students have 24-hr access to them so The web can save time and increase convenience. In addition, instructors can post "Frequently Asked Questions" (FAQ) web pages with information on grading, class assignments, study tips, and so forth. By publishing this information on the web, instructors avoid having to answer the same questions throughout the academic term.
A web portal is a web-based platform that provides employees, customers and suppliers with a single access point to information. It functionality can provide a far-reaching impact on an organization and its processes. It means that the users be able to access personalized information such as employee training, safety manuals or a customer profile. A web portal can also be used to enhance the collaboration of information and improve the way employees, customers and suppliers interact with your business. The benefits of a web portal can typically include user satisfaction, improved access to important data and basic user login stats.
Making a splash online can be really challenging for nonprofits, whether you’re a large global organization or your focus is on your immediate community. Nonprofit websites don’t aim to sell products or services to their visitors, but they still need to convince people to support their cause. Functionally nonprofit websites should Establish a good brand image, showcase their work and success stories, encourage donations and support, build a community and connect like-minded people an access easily the group they aid. nonprofit websites should be well-organized and easy to navigate. They also need to be visually appealing and have a feel-good vibe.
Discussion forums are perhaps the earliest form of social media platform The Forum feature provides a central location for discussion about the topic of a wiki and other matters important to the community. Any user can participate in a Forum conversation, and registered users can follow discussion threads and receive notifications when updates occur. Each thread has a title or topic, and a set of posts ordered by date. Each post has an author, a date, and some content which may be made in order to start a thread, to reply to the thread or to reply to another. Content created within this community can be utilized to identify trends, brand awareness, and sentiment and other valuable content.
Business mobile apps are considered to be one of the most powerful tools for contacting the target audience in terms of business. From buying, selling, billing, tracking work progress to sending emails, there are varieties of business apps available. Any business should strive for development, as well as, stay tuned to the newest technologies, and respond to innovations that can make it more efficient. Using business mobile apps can effectively assist in achieving these goals and optimize the internal processes of the business. Businesses can create an app for the employees’ interactions within the team, as well as monitoring and managing any processes, exchanging files and data, and aggregating certain statistics, for example. Plus, Business mobile apps can be effectively used for organization and automation of multiple business tasks. They’re also used to engage customers external as well as increase revenue. Since customers can always get in touch with company 24/7 via the mobile app, constant interaction and loyalty will be increased, and in turn, a good loyalty level stimulates sales.
In modern society educational mobile apps not only have done a great thing for the students, parents and teachers by innovation in the education system, but also have made the learning process fun, easy and more efficient. Also, the various app features boost engagement through knowledge-oriented activities. The introduction of applications in education helps in building parent-teacher relations beyond the walls of educational institutes. attendance-management apps maintain the attendance of students, so that teachers can have a keen eye on the students. That makes it easy for both teachers and parents to keep a track of the attendance of students. Furthermore using mobile educational apps causes personalized learning, enhancement of knowledge, 24/7 availability, remote access and limitless learning. So, technology education engagement creates a positive step toward better learning experience and facilitating education process via using educational mobile apps.
We spend more than one-third of our waking hours working. As human beings, we strive to achieve more and outperform ourselves with every passing day. We are in a constant circle of brainstorming new ways, planning for better results, and trying to discover new methods and frameworks to make ourselves more efficient and our work more effective. In order to make our lives easier personally and professionally, productivity apps can help us achieve and retain our productivity by keeping our progress in check, for planning projects as small as getting the daily grocery to ideating magnanimous project planning on an enterprise level. Now, it is time to manage your schedule and daily tasks and Boost your productivity with these efficient and useful apps from note-taking apps and mobile office suites to calendar apps, timers, to-do lists, tracking tasks and storing file. Most productivity apps serve a single purpose and are built with a very intuitive interface and design to increase efficiency and improve user experience.
This category of apps has one sole focus–keeping you happy and busy. Entertainment apps are often used to fill your time, whether you are jet-setting across the country, lounging at home, or really anywhere in-between. Applications by which you can Watch videos online, listen to music, search nearest event, chat, post photos on social sites, and more, are built to agitate the user’s mind and categorized as entertainment apps. Such apps are highly engaging and with fun and interactive elements featured in these apps, the overall experience is too refreshing for the users. Among various type of entertainment apps, Music and gaming apps not only enjoy a position on the top of the mobile app market, but they are also the most demanding ones. Plus, live streaming apps are widely popular as well. These apps make it possible for the fans to watch the live stream of any event or a TV show without having to worry about staying at home, chained to a TV, they can carry the show wherever they go.
This is the most popular category of apps housing more than 24% apps in the App store and google play. It is not surprising as most of the population spent their leisure time playing games. For a long time, smartphones had been a platform for casual gaming, with puzzles being the most popular category of games and Candy Crush at the helm. However, with the rise of processing capabilities and growing screen size, larger gaming companies turned their gaze onto mobile gaming as a valid source of income. Since Gaming apps are exhilarating and highly engaging to the users and offer them sense of accomplishment, app developers tend to invest more resources and time to create new games and mobile versions of famous stationary games. Hence, developers find it the most lucrative category to invest in.
In the fast rhythm of life, we simply forget about many important things: to call our family, go to a concert, get to the gym, be in time for meeting - and the list goes on and on. Mobile application development does not stand still and there is a whole new trend of mobile apps named Lifestyle, which make life easier for users and effective in its various spheres. There are so many lifestyle mobile apps which help people to conduct business, applications for future mothers, applications for travelers and also for people who pay attention to a healthy lifestyle, etc. The concept of "lifestyle apps" unites fashion, news, culture, travel, health, recreation and leisure that help you live the life you want, fulfilling your personal resolutions and making your phone adapt to your environment, outlook, and lifestyle.
Human nature by default has been programmed to be socially active to a certain extent. However, people have always been looking for ways to connect and network with each other. And, in this age of digitization, people have found ways to be socially active on the internet, which is possible with the advent of the numerous social media apps. So Mobile social media apps are the most famous application where people with common interests meet and converse using a mobile phone or a tablet. Social media apps also provide use of mobile messaging applications and are considered one of the best ways for providing a smoother user interaction and also for engaging users. Additionally, the sharing of videos and images is possible through mobile applications. These apps can also help in attracting new customers for businesses. Product details and features can be easily transmitted, and new orders can also be achieved through the same.
When it comes to planning and taking a vacation, travelers are relying on their smartphones more than ever. Travel apps are not only a source of inspiration but also extremely useful for booking a cheaper flight, making restaurant and accommodation reservations, as well as those that serve as guidebooks and foreign-language dictionaries that fit in your hand. Wherever in the world you’re going to travel, Apps can help you navigate a new city; make currency conversions; pack a perfect suitcase; even provide on-the-ground local expertise. Whatever you need when you hit the road, there’s an app for that. Some of the best travel apps inform you about your destination, with advice, insights, tips, and warnings for how to spend your time. Apps for driving and road trips let you know what to expect along your route, where to buy gas, and which exit to take to find a reliable ATM. Other apps keep your itinerary organized, alert you when you can get a deal on flights, or give you a way to explore your options for where to go next.